Marketing

NAR-backed zipLogix and Updater integrating to help streamline the moving process

Agents will use zipForm to invite clients to try Updater

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Two companies partially owned by the National Association of Realtors will soon integrate their products to help real estate professionals simplify the moving process for their clients, the trade group announced today. As a result of the integration, agents who use both NAR's official forms software provider zipLogix and address-change Web app Updater will be able to send their clients email invitations to use Updater directly through zipForm without having to log in to both platforms. Updater allows clients to easily update their new address on over 10,000 accounts and subscriptions, file their official U.S. Postal Service mail forwarding form, and transfer and connect utilities, among other moving-related tasks. "Integrating Updater with zipForm makes it effortless for real estate professionals to eliminate a major pain point for clients during the moving process," said David Greenberg, founder and CEO of Updater, in a statement. "We're excited to help real estate professi...