How to handle unrealistic seller pricing on a home for sale

  • Credibility builds trust with potential clients, which aids in the discussion of price.
  • Thorough fact finding will uncover clues about why your seller might object to your recommended list price.
  • Showing the seller expired and withdrawn listings can have a huge impact on your ability to drive your point home.

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

As agents, in the course of preparing to meet with a homeowner, we can sometimes spend hours running comps to put together an accurate comparative market analysis (CMA) on the property. So, we get pretty good at determining a list price on a home for sale that’ll generate offers quickly, yet not so low as to leave some of our clients’ money on the table.