I recently asked my RE-Freshed! community what they were struggling with when it came to strategically using Facebook. Imagine my surprise when the answers I got back (and I got hundreds of responses) were more focused on something called "content marketing" rather than on Facebook directly ...
- Focus on your future clients, not the search engines.
- Too much automation will kill your lead generation.
- If you don't know your avatar, all your efforts are pointless.
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