• Focus on your future clients, not the search engines.
  • Too much automation will kill your lead generation.
  • If you don't know your avatar, all your efforts are pointless.

I recently asked my community of agents what they were struggling with when it came to strategically using Facebook. Imagine my surprise when the answers I got back (and I got hundreds of responses) were more focused on something called "content marketing" rather than on Facebook directly. I speak with many agents in my community about how to capture, convert and close Facebook leads, so it was eye opening to see their struggles with blogging and lead generation. I noticed some trends though, and I’m going to share them with you. There were nine things that really stood out to me -- essentially, the nine biggest mistakes real estate agents are making online. Syda Productions / Shutterstock.com 9. Not having a blog One of the biggest mistakes real estate agents make is ...