Your clients are finding the house on Zillow, doing their own school research, securing their own mortgage, and even figuring out the comps -- so why do they need you, exactly? And why should they pay you 3 percent? Jed Carlson opened up his lecture at ICNY with this (probably familiar) argument many agents have heard, and from there spun it into a lesson about the music industry, consumer behavior and why the agents-as-sherpas philosophy makes a lot of sense in real estate. Please see the entire transcript of Jed's talk below: Why do I need you? Let’s welcome Jed Carlson from Adwerx to explain. (Clapping) Listen, I found the house on Zillow. We did the SKU research. We secured the mortgage ourselves. We even figured out the comps. We did it all from our phone. ...