Listing photos are all well and good, but in 2016, when most buyers search for homes, they want more than just still images -- they want to know how those images fit together to create the space they might buy. Starting today, when a potential buyer visits a listing on Zillow, they might see a "video walkthrough," a quick two-minute overview of the property's floor plan in video mode. Some agents commission movie-quality listing videos with aerial drone footage, while others choose the 3-D route to give potential buyers the feeling of being immersed in a home's environment. But buyers usually aren't looking on a listing agent's website to get their first impression of a home, so it still might be worth filming a quick smartphone walkthrough to catch a buyer's attention. The feat...
- Zillow's video walkthroughs are available through the Premier Agent and Zillow Real Estate apps starting Feb. 16.
- The walkthroughs are soundless two minute videos that allow agents and sellers to highlight a home's layout and key features.
- The simple video format is intended to help make home comparison process easier for buyers.