• SocialMLS is different. It creates posts that your sellers can place on their pages to promote houses -- your listings -- to their network.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. SocialMLS is a Facebook marketing tool for real estate agents. Platform(s): Browser-based; optimized for mobile browsers Ideal for: All agents and teams looking to build structure around Facebook marketing for listings and new customers Top selling points Involves seller in marketing Automated Individual pages for each listing Things to consider The software is connected with ListHub in central Ohio with markets in the works around the country. Until then, listings need to be implemented manually. Having seen the interface, I can attest to that being a painless process. Full review Facebook marketing does work. It has to be done correctly, though. Po...