An experiment reveals how commission-cutting benefits no one

Discounts don't equate to better or quicker sales
  • Offering a bonus to buyer's agents leads to the lowest sales price, and it takes the longer to sell.
  • Listings with a commission less than 3 percent have lower sales prices and take longer to sell.
  • The best strategy for getting the highest sales price is setting a listing commission above 3 percent.

There is one topic that every listing agent, broker and real estate coach talks and thinks about all the time: How much commission is the right commission? When is the right time to commission-cut?