The million dollar listers, flippers and fixer-uppers on TV make real estate look glamorous, easy and fun. You get to make huge amounts of money on one deal, exercise your creative and design muscles and meet new people — all in a day’s work, right?
Congratulations! You have made the wonderful decision to pursue a career in real estate as a licensed real estate agent. A career as an agent can be one of the most rewarding jobs you ever have — both personally and financially. On the flip side, there are certainly many challenges and obstacles for anyone who wants to become the next great agent.
Team builder. Subject matter expert. Role model. Coach. Talent finder. Mentor. Entrepreneur. Motivational speaker. Budget cruncher. Scapegoat. Brand ambassador. These are just some of the responsibilities that fall under the title of real estate broker.
If you are working with homebuyers who like craft beer, don’t just show them on a map how close the nearest brewery is to the house. Drive them past the brewery on the way to the showing, then provide them with a growler of the spot’s signature brew when you arrive.
This November, the people of this nation will decide on a new chief executive officer for our country. The stakes are high, and all the candidates are out to prove they are the best fit for the job.
So you just bought a house that needs some work, but you are a short on cash and ever shorter on the skills needed to fix up your place. Not to worry! There are plenty of home improvement projects even the most beginner of DIYers can handle.
Here’s a myth about experienced real estate agents: they all have several hundred, if not thousands, of clients. Here’s a fact: most of the time, real estate agents have zero clients. Where does this discrepancy come from? How can real estate agents know they have so many clients when in reality they do not? The truth comes from knowing how to master the lead lifecycle.