Upstream or MLS? The essential brokerage utility for the 21st century

Cognitive computing is part of real estate's future
  • Cognitive computing is coming to real estate, not to displace real estate professionals, but to make them more valuable.
  • MLSs have focused their efforts on processing listing data and are not set up to acquire, store and process the data necessary for cognitive computing applications at the local level.
  • Upstream or the MLSs have a chance to be leaders in bringing cognitive computing applications to the industry, but it's unlikely that both will be necessary to fill this need.

The MLS has served the industry well. For decades, it has provided a basis for all broker participants and their agents — large or small franchise or indie — to share listings while simultaneously competing for business under a common set of local rules. It’s the great equalizer regarding access to available inventory.