Pinterest can help real estate agents pin down homebuyers’ style preferences

Prompting buyers to pin property photos to a Pinterest board can reveal their style preferences to agents
  • Agents can use Pinterest boards to get a better fix on homebuyers' style preferences.

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Deb Karp, a real estate agent at Chicago-based Dream Town Realty, thought she knew what her client wanted in a home. Among other things, the property would need to have three bedrooms and bathrooms, a large living space and a garage. But every time Karp found what she thought was a "no-brainer" that matched her buyer's preferences, the client wouldn't bite. "I figured out that she really would like a different type of style," Karp said. Then a light light bulb went off. Karp realized she could use Pinterest -- a social media site that lets users discover, collect and share images -- to really nail down what her client was looking for. Karp prompted the client to search interior and exterior property photos on Pinterest and "pin" the ones she liked to a board for Karp's review. "Lo and behold, it’s what did the trick," she said. The client's board offered Karp a clear window into the exact types of fixtures, designs and furnishings her client was ...