Pinterest can help real estate agents pin down homebuyers' style preferences

Prompting buyers to pin property photos to a Pinterest board can reveal their style preferences to agents
  • Agents can use Pinterest boards to get a better fix on homebuyers' style preferences.

Deb Karp, a real estate agent at Chicago-based Dream Town Realty, thought she knew what her client wanted in a home. Among other things, the property would need to have three bedrooms and bathrooms, a large living space and a garage. But every time Karp found what she thought was a “no-brainer” that matched her buyer’s preferences, the client wouldn’t bite.