• Realogy Franchise Group has appointed John Peyton as its new president and chief operating officer. Peyton will start on Oct. 13.

The largest residential real estate company in the United States has appointed a president and chief operating officer — a newly appointed role.

John Peyton, Realogy's president and COO.

John Peyton, Realogy’s president and COO.

John Peyton will start his position on October 13; he will be in charge of the operational management of Realogy Franchise Group and its franchise brands.

“John Peyton brings extensive strategic leadership experience with world-class brands from his time at Starwood as both an operator and a franchisor in a multi-brand organization,” said Realogy CEO Alex Perriello in a press release.

“We are excited about the fresh perspective and valuable insights he will bring from the luxury hotel and leisure industry to our franchisees and their affiliated agents.”

Before coming to Realogy, Peyton most recently served as the senior vice president of Starwood Hotels and Resorts Worldwide, where he managed the brand-building, marketing and operations initiatives for well-known hospitality brands such as W Hotels, Le Meridien, Sheraton and Aloft.

Prior to his 17-year career with Starwood, Peyton served as an accounting and management consultant for Pricewaterhouse Coopers for 10 years.

When speaking of his new role, Peyton says he’s excited to bring his 17 years of multi-brand management experience to Realogy, who has an impressive lineup of franchise brands that includes Better Homes and Gardens Real Estate, ERA and Sotheby’s International Realty.

“Realogy has a tremendous portfolio of brands that is unrivaled in the real estate industry,” said Peyton in a press release.

“The Realogy Franchise Group is well-positioned for continued growth and innovation, and I look forward to helping accelerate its growth trajectory.”

Email Marian McPherson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×