Technology

3 updates in real estate marketing tech worth your attention

A few big players have new ways for agents to reach customers
  • Listing page creator AgentImpress.me now offers agents full website design.
  • Real Estate Webmasters launched a new version of its built-in CRM.
  • Canva now has team collaboration and templates for real estate flyers.

Your agency's website should be a point of constant interaction in your business.If you don't have dedicated staff to handle your online marketing, you should at least have an outside source to suggest and manage updates.It's also beneficial to consider a redesign every couple of years. The range of features and value being offered by today's online creative providers and website companies is incredible.I've been involved in real estate company web design since 2000. I've laughed out loud during product demos at the power companies hand over to clients these days.The speed at which things have evolved is something I would have never imagined. Case in point: I used to travel across the country training commercial real estate agents on how to convert a Word-based listing flyer into a PDF.Once uploaded to the server and approved by the company "tech guy," the PDF could be published on the respective office's web page within a few days.Crazy, right?That said, h...

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