Technology

Property Panorama infuses InstaView 3.0 with SEO power

The use of structured data will help fuel search results for agents, listings and brokerages
  • Search engine optimization (SEO) is growing ever more important, and in most cases, it's a strategy that requires expert outsourcing.
  • Property Panorama's InstaView 3.0 uses structured data to make listing and agent information more detailed for search engines.
  • The software update also includes a greater emphasis on mobile content delivery.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe.In Oct. 2015, I reviewed Property Panorama’s InstaView, a marketing content creation service for real estate brokerages that creates and publishes an array of listing promotions. InstaView is one of real estate's most popular virtual tour tools, and now Property Panorama has updated it with more SEO power.Before we dive into the new stuff, let's get technical for a moment.First, here's a rundown on structured data, a term that comprises any kind of data that's highly organized and identifiable:In a web environment, structured data is used to connect a term with a specific value to help search engines more accurately identify and organize results. This process relies on a common vocabulary, so that a request for Mutsu apples, for example, will return pages about Mutsu apples, regardless of the search engine, as well as links to recipes for them, where...

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