Is 'pay what you want' crazy enough to work in real estate?

Bamboo Realty tests marketing technique, gears up to advertise the pricing option to a broad audience
  • In most cases -- though not all -- sellers participating in Bamboo Realty's 'Pay What You Want' offering have chosen to fork over a typical commission.

Realtor Brian Holt recently signed a listing agreement, standard but for one minor detail: the absent commission rate. Rather than stipulate a fee, the contract stated that his client, Damian Romano, would pay Holt whatever he wanted. Holt stood to earn little, or even nothing, if he let down Romano.