FrontDoor to push listings to newspapers

Scripps Networks Digital's real estate Web site, FrontDoor.com, will make roughly 4 million for-sale property listings available to more than 250 newspaper Web sites nationwide under new partnerships announced today.

FrontDoor, a real estate information portal affiliated with HGTV, said the partnerships are being offered as a component of a real estate listings and information platform provided to newspapers by Gabriels Technology Solutions Inc.

Initial partners include Cox Newspapers, Freedom Newspapers, Journal Register Company, and Southern Newspaper Group, making FrontDoor's listings available through Web sites operated by the Boston Globe, Atlanta Journal-Constitution, Minneapolis Star Tribune, Denver Post, and other newspapers.

In the future, the partnerships will also include distribution of FrontDoor articles and videos about the homebuying and selling process, the company said. In addition to advice articles and videos from HGTV, FrontDoor hosts a library of original feature articles, tools, guides and information.

Gena Hamilton, director of advertising for Journal Register Company's interactive division, said in a press release that the partnership will allow the newspaper chain to leverage FrontDoor's content and national search capabilities with its own local data, "making it the ideal resource for all things real estate."

In June, FrontDoor announced a similar partnership with Internet Broadcasting, in which FrontDoor listings and "expert relevant content" are distributed to television station Web sites.

Internet Broadcasting provides Web sites, content and advertising revenue solutions to media companies including CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, Post-Newsweek Stations, Scripps and Telemundo. ...CONTINUED

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