Everyone is No. 1?
The Wheel Estate Cam, Episode 3
By Frank LLosa, Friday, November 13, 2009.
Episode 3: Frank Borges LLosa of FranklyRealty.com in Arlington, Va., talks about the numbers game some agents play in describing how they rank among other agents. It's common to hear agents describe themselves as No. 1, LLosa said, though because so many agents use the "No. 1" to market themselves it has diluted the value of such statements.
LLosa suggests a uniform way to measure agents against one another: how much money they actually take home rather than the number of sales or total dollar value of homes sold.
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Submitted by Debra Sinick on November 13, 2009 - 6:52pm.
Debra Sinick, GRI,CRS
Windermere Real Estate/East,Inc.
Kirkland, WA
425-260-3219
www.eastsiderealestatebuzz.com
www.debrasinick.com
So do my clients care whether I'm #1 in sales volume, my 1099 or if I'm putting them as #1 with my knowledge, service, advocacy, and integrity?
Submitted by Aspen real estate on November 15, 2009 - 1:20pm.
The best agent for you doesn't necessarily work at the largest brokerage, close the most transactions or make the most money. The best agent for you is an experienced professional who will listen to you, conduct herself in an ethical manner and knows your market.
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Submitted by Hal Benz on November 16, 2009 - 7:57pm.
Frank...Love the Wheel-estate cam!! (Although I do need Deamamine before each episode).
I'm not sure I'm ready to determine #1 status by 1099 income alone. I know plenty of brokers who make a living by discounting their fees (and service) and dominating their market share. Their 1099 looks terrific...but most of their clients would never use them again! I think we need a system where customers can rate their agents...sort of an "Epinions for Real Estate". Let the consumers decide who is best. More transparency is better than any "#1 award"
Submitted by Frank LLosa on November 20, 2009 - 7:48pm.
Thanks Hal,
Maybe a discussion about rating agents is good for an upcoming topic.
Those ratings can be easily manipulated, so I'm not sure that will be the best way to know "good" from "bad."
Also my #1 proposal, wasn't for the best agent, but for the agent that makes the most money.
Frank
Submitted by Cindy Jones on November 22, 2009 - 4:40am.
I think by now most consumers have gotten the messsage that it isn't about the number of awards you claim or the number of initials after your name. It all comes down to service. How you treat them not the last customer or not the next customer but them.
Quite frankly (no pun intended) when I figured out that the association wanted to charge me an extra fee every year to claim my "status" award I lost interest in playing the game. Instead I'm going to work to earn my clients trust and respect and most importantly their referral.
Submitted by Doug Francis on November 28, 2009 - 6:22am.
Our company has always based awards on 1099's which made RE/MAX International awards that much more impressive to me. And, when a number of us in the office got our International Hall of Fame awards, we knew it was based on hard, 1099 numbers.
So take a look at RE/MAX International's system that has been in place for 30+ years. They break down data too for #1's in Canada, US, and more, and create year-to-date ranking as well.
Doug Francis
RE/MAX Presidential in Fairfax, Virginia
http://www.DougFrancis.com