C21 founder pioneered franchising 
Arthur Bartlett sought to help small businesses survive
By Andrea V. Brambila, Wednesday, February 10, 2010.
Arthur Bartlett pictured in an undated photo (Courtesy of the Bartlett Family)Before "branding" was a household word, Arthur E. Bartlett, the founder of real estate franchising giant Century 21, knew the power of a big name.
In 1955, at the age of 22, he sold products for Campbell Soup Co. to stores in the Los Angeles area. He saw supermarkets get bigger and mom-and-pop stores slowly disappear. So, in 1971, when he co-founded Century 21 in Santa Ana, Calif., he knew franchising was the way to help little guys fight like big guys.
"Correct or not, consumers have confidence in the big, brand name," Bartlett told the Los Angeles Times in 1982. "Franchising has been the savior of free enterprise in this country. It has given the small businessman a way to survive."
more...
Premium Member account.
Premium Members have full access to all news archives & premium content.
Purchase Premium+ Membership for $99/year OR
Premium Membership for $49/year
All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.
