Cannibalized
By Matt Carter, Tuesday, April 28, 2009.
What is Century 21 Real Estate LLC doing now that they've moved out of national television advertising to increase the footprint of their cutting-edge online marketing strategies like social media?
Poking fun at old Century 21 TV ads by highlighting them on the company Facebook page. This hooter starring Vincent Price aired in 1988. Babies born at the time are reaching the legal drinking age this year.
Century 21's Facebook page also directs you to this 1986 ad that shows the pronounced and lingering impact the 1970s had on hairstyles and telephones.
Then there's this 1983 Canadian spot, in which our gold-jacketed hero, working on behalf of a hopeful but cash-strapped young couple, walks the printout of their mortgage amortization table (spit out by a state-of-the-art workstation with a 9-inch screen) over to financing and demands, "We've got to lower those monthly payments." And he does! With hybrid ARMs yet to be invented!
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Submitted by Larry Whited Sr. on April 28, 2009 - 3:46am.
Very clever marketing idea.
Larry A. Whited, Sr., CRB, CRS, GRI
President & Founder
www.maxUnet.com & www.WebMLS.net
A Virtual Real Estate Franchise System
** Virtual Is the Future **
P.O. Box 757
West Chester Ohio 45071
Direct - (513) 543-2727 Fax - (513) 297-7497
Submitted by Phil Hutson on April 28, 2009 - 9:54am.
I'm just glad they don't have to wear those awful orange/gold jackets anymore!
Phil Hutson, REALTOR(R)
Austin Homes TX
Submitted by Dave Lindahl on April 29, 2009 - 10:27am.
Haha, and I thought some of my own posts could get cheesy! Check out http://www.rementor.com/blog to check some of them out!
Dave Lindahl
Submitted by Joe Bencharsky on April 30, 2009 - 11:06am.
The only way for traditional businesses to expand and attract new business, especially in the current market, is to stay on top of marketing developments. Identifying where your clint base resides and HOW they like to be communicated with, is crucial with changing technology. This is a very proactive move by a a very traditional company.
Real estate has changed in accordance with the technology availabe. Couriers and fax machines have been replaced by email and PDAs. Phone calls by Tweets.
Capitalizing on the trends and changes in consumer exposure is the lifeblood for any successful business in the future.
Submitted by Christine Chase on May 2, 2009 - 12:18am.
Wow I coudnt agree more. Youre post is great. It speaks within in the business.
Also- I found this training that might help as well. http://tinyurl.com/de7cve. Keep up the posts! I enjoy reading them!"
Submitted by Riel Roussopoulos on May 3, 2009 - 1:11pm.
I don't know ... I like the vincent price commercial :)
http://ViralListings.com | http://YourFarmer.com | http://rem20.com
We build your business online.
Submitted by David Zhang on May 4, 2009 - 12:31am.
Yeah,Some of your posts are very interesting.
I like them,tks.
http://www.happyinchina.com
Submitted by Ruthmarie Hicks on May 4, 2009 - 5:56am.
I was a kid when that came out. I don't remember it, but I can see the appeal it must have had at the time...Now, the sickening "gold" jackets that look like someone threw up on them I NEVER understood - even back then.
Submitted by Tom Wilkins on May 4, 2009 - 7:54am.
I ran across an article about NAR Membership as it relates to perception. Is everyone just here to suck out dollars from this industry and return no value.
Tom Wilkins
www.viewmylisting.com/homes-for-sale
Submitted by Jill Black on May 7, 2009 - 12:51am.
I kind of wonder if the moving online thing is a smokescreen. I think they mostly just dont want to spend money on tv advertising. But so they can justify their fees to agents they say they are going to be proactive and go online. But a myspace page is much cheaper than a tv ad.
http://www.insidehoustonrealestate.com/
Houston Real Estate Blog
Submitted by Sammy Anderson on May 7, 2009 - 10:40pm.
Haha, that is such a classic commercial. I haven't seen it for years! Thanks for the laugh!
- Sammy, Adult Acne Dermatologist
Submitted by Margaret Scribner on May 8, 2009 - 1:53pm.
I'm glad we don't have to deal with those old workstations any more!
Margaret Scribner
Robson Ranch
Southlake Homes
Submitted by Becky Washam on May 9, 2009 - 1:08pm.
These old timer brokers move so slow.
Flower Mound Homes for Sale
Frisco Real Estate
Submitted by Harry Ridge on May 11, 2009 - 6:17am.
Agreed. Your post speaks within in the industry. Especially here in the Plano Real Estate market.
Submitted by Jeff Stegich on May 18, 2009 - 7:42am.
Thanks for the post! Great commercial. Vincent Price is awesome.
Jeff Stegich, Realtor(R)
Richardson Real Estate
Submitted by Susan Stoegbauer on May 18, 2009 - 3:06pm.
These old commercials are great. You can't help but watch. It's like looking through your high school year book or an old photo album. It feels good remembering a simpler time. I think retro marketing could be a winner. Brought to you by
Brewer Caldwell
Submitted by Shannon Jones on May 22, 2009 - 9:56am.
How time flies! That seems like it was just yesterday! Very Retro-Cool.
Shannon Jones
Long Beach Homes
Submitted by oliva barnand on June 11, 2009 - 2:27am.
Agree that old time broker moving slow but steady and slow wins the Race.
Real estate Florida Real estate Tampa bay
Submitted by Mark Jacobs on July 10, 2009 - 10:52am.
TV ads do not sell homes, 87% of buyers are starting their search online. you should spend your marketings $ online. your ROI is much better.
Mark Jacobs
Http://www.MarkJacobsRealtor.com