There was much jockeying for position but only one new entry, HomeFinder.com, for July on a list of top 20 real estate websites maintained by Web metrics firm Experian Hitwise.

HomeFinder.com, a real estate search site and provider of marketing solutions to about 20,000 real estate agents, climbed back into 20th position on the Hitwise list of top real estate sites, a position it last held in April, bumping HotPads.com from the top 20 in the process.

Other sites climbing up the Hitwise list in July were AOL Real Estate (up one position from June, to seventh); Apartments.com (up three positions, to 10th); Rentals.com (up two positions, to 16th); and Redfin.com (up one position, to 18th).

Losing ground on the Hitwise top 20 were ApartmentGuide.com (down one position, to eighth); MyNewPlace (down one position, to 11th); ZipRealty (down two positions, to 13th); ForRent.com (down one position, to 17th); and HAR.com (down two positions, to 19th).

Redfin and ZipRealty — the only websites operated by brokerages on the Hitwise top 20 — have both lost considerable ground since April, when ZipRealty.com was ranked 10th on the Hitwise list of most visited real estate sites, and Redfin was 11th.

According to Hitwise statistics, which don’t capture mobile app usage, the top 10 websites on the list captured 39.93 percent of all visits in the real estate category.

Zillow topped the list with 8.55 percent market share in June, followed by Trulia (7.06 percent), Realtor.com (6.59 percent), and Yahoo Real Estate (6.14 percent). Rounding out the top 10 were Homes.com with 3.33 percent market share, MSN Real Estate (2.25 percent), AOL Real Estate (1.84 percent), Apartment Guide (1.58 percent), Rent.com (1.37 percent) and Apartments.com (1.21 percent).

Zillow powers for-sale listings on Yahoo Real Estate and sells targeted ads to real estate agents and brokers that appear on both sites. Hitwise shows Zillow and Yahoo Real Estate with a combined 14.69 percent market share.

MSN Real Estate serves up framed Realtor.com search results. According to Hitwise, Realtor.com and MSN Real Estate had a combined 8.84 percent market share of traffic in the real estate category in July (Realtor.com operator Move Inc. also supplies a separate set of listings to AOL Real Estate through a subsidiary, ListHub).

That compares with a 9.98 percent combined market share for the next 10 most popular sites on the Hitwise list: MyNewPlace (1.21 percent), HomeAway (1.1 percent), ZipRealty (1.09 percent), LoopNet (1.01 percent), Re/Max Real Estate (1.01 percent), Rentals.com (1.01 percent), ForRent.com (0.96 percent), Redfin (0.89 percent), HAR.com (0.88 percent) and HomeFinder (0.82 percent).

Six websites entered the top 100 last month, Renttoown.org (43rd), Prudential Real Estate (76th), Leachman Home Loans (93rd), homes.trovit.com (96th), Senior HousingNet (99th) and RoomMates.com (100th).

The six websites leaving the top 100 in July were realestate.msn.realtor.com (165th), MLSLI.com (111th), Property Shark (102nd), MLS (101st), Utah Real Estate (132nd) and Edina Realty (109th).

Top-ranked search terms were "zillow," "realtor.com," "trulia," "realtor," "zillow.com," "century 21," "remax," "homes.com," "coldwell banker," "real estate," "har.com," "har," "homes for sale," "apartment finder," "houses for rent," "rent.com," "re max," "apartments for rent," "howard hanna," and "zillow real estate zillow."

Fast-moving sites in July included Renttoown.org (up 196 places to 43), Honua Kai (up 571 places to 773), The RiskMeter (up 296 places to 433), www.bank-foreclosure-homes.com (up 502 places to 836), Ocracoke Island Realty Inc. (up 268 places to 512), Great Georgia Properties (up 285 places to 539), Angelo, Gordon & Co. (up 186 places to 385), Southern Land Exchange (up 791 places to 1,447), SiteNet (up 634 places to 1,276) and Real Estate – NWF Daily News (up 788 places to 1,785).

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×