War on real estate commissions

Realtor.com president says focus on marketing

Get smarter. Grow your referral network at Inman Connect San Francisco
Limited seating still available, July 17-20

Now that home sellers are challenging real estate commissions more than they ever did before, realty agents can better protect their fees by focusing on marketing homes rather than selling them, according to Realtor.com President Allan Dalton.

“Homeowners don’t need Realtors to sell homes; they need Realtors to sell homes for more,” Dalton said during a recent Inman News audio conference.