War on real estate commissions

Realtor.com president says focus on marketing

Let's make 2018 your breakout year!
Join real estate's best to unlock growth at Connect SF, July 17-20, 2018

Now that home sellers are challenging real estate commissions more than they ever did before, realty agents can better protect their fees by focusing on marketing homes rather than selling them, according to Realtor.com President Allan Dalton.

“Homeowners don’t need Realtors to sell homes; they need Realtors to sell homes for more,” Dalton said during a recent Inman News audio conference.