Send real estate spam at your own risk

FTC has more e-mail marketing compliance rules in the works

Dirk Knudsen, like many legitimate e-mail marketers, worries that the culprits behind the 200-plus junk e-mail messages he receives each day threaten to hurt his real estate business. With federal spam regulations in motion, almost everyone who conducts business communication through e-mail is walking on compliance eggshells.

Knudsen, president and associate broker of RE/MAX Metro in Beaverton, Ore., uses e-mail to market to consumers who have signed up for his services through his Web site.