In the words of one researcher, subprime borrowers are “untapped potential.”
That description might reflect the fact that these borrowers have become an attractive opportunity during the robust housing market. Many subprime borrowers who would have had extreme difficulty obtaining a mortgage just a decade ago can do so far more easily today.
More lenders are taking notice of this market. They don’t want to discourage potential customers who don’t qualify for prime, or “A,” loans, so “subprime” has become the generally accepted term.