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How HouseValues works

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Since 1999, HouseValues has carved a name for itself in the online real estate lead generation business. The company already is well known among agents and consumers who've used the service or seen its television commercials. And now, with its move to go public Wednesday, the company is set to continue growing. Bellevue, Wash.-based HouseValues filed papers Wednesday with the Securities Exchange Commission in its first move to go public. According to the SEC documents, the company plans to raise $86.25 million in its initial public offering. HouseValues generated revenues of $25.1 million in 2003 and $20.5 million for the six months ended June 30, 2004. With the majority of home buyers now starting their real estate research online, there's no shortage of sales leads in cyberspace. In fact, enter the phrase "real estate" or "homes for sale" into any major search engine and the Web sites that appear in the highest ranked positions are online lead generators. While all online lead gene...