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Homestore dives into lead generation

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Homestore Inc., the company that operates Realtor.com and other home-search Internet sites, announced today that it is rolling out an online lead-generation product for Realtors called Top Marketer. The company alluded to the launch of the new product in a second-quarter earnings announcement earlier this month. "The first phase of Top Marketer includes a home valuation tool, 'What's Your Home Worth?' that will debut on Homestore.com early next month," company officials announced today. "Subsequent phases of Top Marketer will introduce additional solutions for consumers within the entire Homestore network, including placement on Realtor.com. "Top Marketer represents a powerful set of online tools that provide consumers with information regarding residential real estate and facilitates a connection to a Realtor of their choice." It's no secret that the vast majority of home shoppers are using the Internet to aid their searches, and real estate brokers and agents have been working t...