Industry NewsTechnology

Wireless real estate listings gain traction

Devices and service easier for agents to get

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Donald Marland, an associate broker with RE/MAX Professionals in Greater Toronto, was convinced of the importance of wireless real estate listings data about a year ago when he was having dinner with friends and received an e-mail inquiry from a client on his mobile device. It was a Saturday night after 11 p.m., but Marland had wireless access to the local listings data while sitting at the table with friends. He quickly found some matches to what the client was looking for, e-mailed the information back to him and suggested he meet him at his office at noon the next day. Marland's quick response resulted in a closed deal worth $925,000 the very next day, he said. The client had e-mailed several agents when he initially reached Marland at his Saturday night dinner. Wireless access to property listings data has been available for a few years in some markets, but is now catching on with agents who are seeing the power of the mobility, real-time access to information, and an i...