Google Base, a service that allows people to upload content on a publicly searchable online database, launched today.

The product works somewhat similarly to craigslist, making it possible to quickly and easily create a free post that will appear online and can be located by searching specific terms, such as “real estate for sale.”

“Google Base is a place where you can easily submit all types of online and offline content that we’ll host and make searchable online,” the company said on its Web site.

The service gives a unique Web address to each user’s content, allowing people to easily post information without the need to create and maintain a Web page.

Based on the relevance of the items submitted, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local, Google said on its Web site.

Google has 380 million users per month, according to its Web site, and has been expanding its services to include products such as e-mail and voice and instant messaging.

Last month, Google said it was testing the Base service, but would not confirm whether the move was part of a broader push into online shopping to compete with the likes of eBay or Amazon.com.

While Google says the product is an extension of its existing offerings, such as its search engine and print and video offerings, it could also pose a threat to traditional classified ad businesses, such as national and local newspapers as well as other online listings services.

With options like craigslist offering free classified ads, real estate and other advertisers have been defecting from print newspaper advertising to online venues. Now another online option is available, though it remains to be seen how much of a viable option Google Base will present.

***

Send tips or a Letter to the Editor to janis@inman.com or call (510) 658-9252, ext. 140.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription