Coldwell Banker Residential Brokerage in Greater Los Angeles is creating a technology-driven, paperless real estate office in an effort to streamline the home buying and selling experience.

The office in Manhattan Beach, Calif., is slated to open in January 2006.

The office will be equipped with the latest tools and technologies, including a digital transaction management system, Tablet PCs, laptop docking stations, VOIP phones and wireless Internet access.

Every sales agent will have access to a Tablet PC, which can serve as his or her office while out in the field, enabling access to anything needed to interact with clients and transactions. Agents also will be able to provide buyers and sellers real-time access to their transactions via the Internet.

“For clients, the agent will have the ability to sign contracts electronically and respond to client inquiries instantly,” said Chris Crocker director of operational strategy for Coldwell Banker Residential Brokerage in Greater Los Angeles. “Signing contracts electronically will give buyers and sellers an edge when trying to secure a property in this competitive market.”

The office, which will be one-fifth the size of a standard Coldwell Banker office, is designed for the mobile real estate professional and its main function will be to provide state-of-the-art marketing and transaction support for agents.

“The Manhattan Beach office will be a model office for all future real estate offices,” said Crocker.

Coldwell Banker Residential Brokerage in Greater Los Angeles has 56 offices and more than 4,000 sales associates.

The Manhattan Beach office will be located at 451 Manhattan Beach Blvd., Suite D220.


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