Industry News

Real estate broker uses power of online video to market homes

Inman Stories, Alain Pinel Realtors launch video magazine

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Inman Stories and Northern California real estate leader Alain Pinel Realtors have launched a new private-label video magazine that showcases San Francisco Bay Area luxury homes using Internet movies produced by Inman News. "We're excited to be working with an innovative real estate company like Alain Pinel," said John McWeeny, VP Business Development for Inman Stories. "Alain Pinel was one of the first in the real estate industry to establish a Web presence, and now the company's use of films to market California luxury homes coincides with its pioneering image." "Alain Pinel's use of films is a perfect match with our global Internet movie project," he added. Inman Stories has produced three films for Alain Pinel, which are being distributed on Yahoo!, the Wall St. Journal's online real estate site, and MSN Video. Professional filmmakers capture the essence of these unique homes, engaging the viewer while letting the story behind the property unfold. The movies are presented in an ...