Industry News

Long & Foster gives agents keys to free Web sites

Launches new application enabling agents to create an online presence

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Long & Foster Real Estate has launched a new Web-based application for its sales associates, enabling them to each have their own personal and customizable Web site at no cost to them, the privately held company said today. The application, dubbed "The System," was custom built based on Long & Foster sales associates' and managers' expressed needs, the company said. The company's 15,000 sales agents can manage property listings and customer leads using the application. An online presence has become critical for real estate agents with more than 74 percent of all consumers starting their real estate search on the Internet. With the new Long & Foster application, consumers can multiple listing systems, view virtual tours of properties online, set up alerts so they'll be notified instantly when new properties fitting their criteria become available, schedule property showings and e-mail their agent with additional questions. The System's internal management component called...