IAC/InterActiveCorp, the parent company to LendingTree and RealEstate.com, has named Doug Lebda president and chief operating officer, the corporation said in an announcement Wednesday.

Lebda formerly was CEO of IAC Financial Services and Real Estate. Tom Reddin, previously CEO of RealEstate.com and IAC’s other real estate businesses, will succeed Lebda.

Barry Diller, chairman and CEO of IAC, in a statement Wednesday said: “Doug Lebda’s success at LendingTree, taking it from a seedling idea to our fastest-growing business — with truly superior entrepreneurial effort and execution — makes him a fine choice for the new position.”

The addition of Lebda to the company’s senior management group will enable Diller to spend more time on overall strategies and opportunities, Diller said.

Lebda is the founder of LendingTree, which he conceived in 1996 after writing a business plan during his first year at the Darden School of Business at the University of Virginia. Today, LendingTree is the anchor of IAC’s growing stable of financial service and real estate businesses.

Lebda previously worked as an auditor and consultant for PriceWaterhouseCoopers. He holds a bachelor of business administration degree from Bucknell University, and sits on the Bucknell University Alumni Association Board of Directors and the Board of Trustees for the Darden School Foundation.

As the CEO of IAC’s real estate business, Reddin is responsible for building and leveraging IAC’s growing portfolio of real estate businesses, including RealEstate.com. Reddin previously served as president and chief operating officer of LendingTree, and also as the company’s chief marketing officer.

Prior to LendingTree, Reddin worked for five years at Coca-Cola USA, where he ran the Coca-Cola brand as vice president, consumer marketing.

InterActiveCorp’s holdings include home shopping, ticket, travel, lodging, dating, and mortgage and real estate-related businesses.

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