Industry News

ZipRealty co-founder moves to Prudential California

Scott Kucirek takes key role with brokerage company

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The co-founder of ZipRealty, a real estate firm that challenged traditional ways of doing business, has taken a position with Prudential California, Nevada and Texas Realty, one of the largest brokerage companies in the nation. Prudential CA/NV/TX Realty today announced the appointment of Kucirek as general manager, where he'll be responsible for building up the company's Northern California and Nevada operations. He will be based at the company's Pleasanton, Calif., headquarters. Kucirek also served as president and executive vice-president of new market development at ZipRealty. He has a wealth of experience in identifying and expanding new markets and in streamlining and creating more efficient real estate processes through best practices in technology. "We are extremely pleased that Scott has decided to join us as general manager," said Ed Krafchow, president of Prudential CA/NV/TX Realty. "As an organization that has been in business since 1887, we are about to enter one of the ...