Industry News

Real estate listings land on cell phones

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A company that builds real estate-related cell phone technologies announced this week that it has created a technology that allows home buyers to dial up multiple listing service information. The new tool, called SMS/MLS (SMS is an acronym for "short messaging service," or text messaging), allows buyers to search for homes by address, neighborhood, MLS number or a company-created code assigned to a property. QWASI Inc., which built the new tool, also created CellSigns, a product launched in 2005 that allows buyers to send a text message to receive property information on a cell phone. With that service, cell phone users enter a code as a text message that corresponds to a for-sale property. "Through partnerships with brokerages, the SMS/MLS system allows buyers to access property information on all active listings," according to the announcement this week. With SMS/MLS, brokers provide buyers with access to property listings via a cell phone. As with CellSigns, buyers can schedule sh...