E-LOAN, an online consumer direct lender, and Mortgage Initiatives Inc., a division of RE/MAX Regional Services that serves RE/MAX of Georgia, Kentucky, Tennessee and Southern Ohio, today announced a strategic alliance.

As part of the alliance, the home pages of the RE/MAX Regional Services Web sites for Georgia, Kentucky, Southern Ohio and Tennessee prominently display an E-LOAN link to direct consumers to the E-LOAN pre-qualification and pre-approval center. From there, consumers can shop for home mortgage rates, submit an application and get an online approval decision all within minutes, E-LOAN announced today.

Darko Kapelina, manager of operations at RE/MAX Regional Services in Alpharetta, Ga., said, “E-LOAN’s continued focus on making the home-loan purchase transaction as fast and easy as possible … complements RE/MAX’s commitment to leveraging training and technology to provide our team access to the best tools and partners available to help them meet the needs of their clients.” E-LOAN has an on-time closing guarantee for its clients.

Mark Lefanowicz, E-LOAN president, added, “As the growth in the number of consumers who turn to the Internet to shop for homes and home loan financing continues to expand, E-LOAN is thrilled to partner with RE/MAX Regional Services. We’re confident that by working together we can achieve our common goal of using technology to make the home buying experience faster, easier and more predictable for consumers and RE/MAX sales associates.”

Since its launch in 1997, E-LOAN has originated and sold over $27 billion in consumer loans. E-LOAN is a wholly owned subsidiary of Popular Financial Holdings Inc., in turn a wholly owned subsidiary of Popular Inc., a full-service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin America.

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