Industry News

E-LOAN, RE/MAX mortgage affiliate announce alliance

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E-LOAN, an online consumer direct lender, and Mortgage Initiatives Inc., a division of RE/MAX Regional Services that serves RE/MAX of Georgia, Kentucky, Tennessee and Southern Ohio, today announced a strategic alliance. As part of the alliance, the home pages of the RE/MAX Regional Services Web sites for Georgia, Kentucky, Southern Ohio and Tennessee prominently display an E-LOAN link to direct consumers to the E-LOAN pre-qualification and pre-approval center. From there, consumers can shop for home mortgage rates, submit an application and get an online approval decision all within minutes, E-LOAN announced today. Darko Kapelina, manager of operations at RE/MAX Regional Services in Alpharetta, Ga., said, "E-LOAN's continued focus on making the home-loan purchase transaction as fast and easy as possible ... complements RE/MAX's commitment to leveraging training and technology to provide our team access to the best tools and partners available to help them meet the needs of their clie...