Industry News

Inman Blog challenge: What is Zillow?

Readers attempt to unravel Seattle company's mystery

What is Zillow? It's a Seattle real estate startup headed by Expedia creator Rich Barton that will be consumer and Internet focused. Barton last week said, "It's going to be provocative, but we're not going to be an agent." Aside from those tidbits, no one knows exactly what Zillow will be when it launches this year. Company officials have been tight-lipped about the business model and everyone in the industry is intrigued to find out. That's why Inman News is announcing a "What is Zillow?" contest. The exact winning entry will win two free passes to Real Estate Connect SF, July 26-28. Here are the rules: in one paragraph describe exactly what tools, information and business model Zillow will deploy. You must identify yourself. To enter, simply use the comments feature on the Inman News Blog. The judges will be the Inman News editorial team. Here are the serious and fun Inman News team guesses: 1. Knock-off of Trulia; 2. Knock-off of PropertyShark; 3. A virtual real estate game with ...