REAffinity, a real estate technology company, has launched a service that allows prospective home buyers to download information about for-sale homes to Internet-enabled cell phones and other handheld devices.

Home sellers and real estate agents can enter free property listing information at the company’s Web site, and this information is formatted for viewing on cell phone and other PDAs.

“We see home buyers driving aimlessly through neighborhoods looking for houses for sale,” said Hank Drury, founder of REAffinity (short for Real Estate Affinity). “Finding listings on the Internet is easy at home and in the office, but it has been difficult to do while away from a computer. We make it easy to search for listings with just a mobile phone or PDA.”

“Pictures of the interior of the home as well as basic listing information will provide home buyers with as much context as possible while sitting in front of a house,” the company announced. “By making the listing process free to home sellers, we’re able to provide this service free to the home buyer.”

Home buyers can access the company’s listings at http://mobile.reaffinity.com. Phone carriers’ airtime charges may apply, Drury noted.

According to a Web site description, “We know it’s frustrating to pull up to a house with a For Sale sign and find the brochure box empty (if there is one). So we provide this information on your mobile device as well as the ability to find all the homes that are listed for sale in an area.”

Listings entered at the site are available for two months after they are first added, and properties can be listed again after two months. The company can add pictures to listings for a fee.

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Send tips or a Letter to the Editor to glenn@inman.com or call (510) 658-9252, ext. 137.

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