Industry News

New Web site formats real estate listings for handheld devices

Company allows sellers, agents to input listings information

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REAffinity, a real estate technology company, has launched a service that allows prospective home buyers to download information about for-sale homes to Internet-enabled cell phones and other handheld devices. Home sellers and real estate agents can enter free property listing information at the company's Web site, and this information is formatted for viewing on cell phone and other PDAs. "We see home buyers driving aimlessly through neighborhoods looking for houses for sale," said Hank Drury, founder of REAffinity (short for Real Estate Affinity). "Finding listings on the Internet is easy at home and in the office, but it has been difficult to do while away from a computer. We make it easy to search for listings with just a mobile phone or PDA." "Pictures of the interior of the home as well as basic listing information will provide home buyers with as much context as possible while sitting in front of a house," the company announced. "By making the listing process free to home sel...