Industry News

Ad campaign spotlights hurricane victims’ housing rights

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The Department of Housing and Urban Development and the Ad Council launched a national campaign Thursday that aims to increase hurricane victims' knowledge of fair housing rights and reporting of housing discrimination. The campaign consists of television, radio, newspaper and magazine advertising, which dramatically illustrate the difficulties many hurricane survivors face -- "the storm isn't over." The TV spots feature scenes from the hurricanes' devastation and highlight the excuses often heard. The PSAs remind hurricane survivors that housing discrimination is illegal and conclude with the line, "There is hope, there is help." The ads direct audiences to call 1-800-669-9777 if they feel they may have been victims. This week, television and radio PSAs are being distributed to stations nationwide via the Fast Channel Network. Newspaper and magazine ads were distributed in December. The new PSAs, created pro bono by ad agency Lowe Worldwide, will air and run in advertising time and s...