In an Inman News story, “The real estate Web lead machine,” which ran on Jan. 16, 2006, part of a quote by Matt Coffin, CEO of LowerMyBills was missing. Inman News regrets the mistake. The quote should read:

“In general, what is happening is that people are concerned for their own brand but consumers are voting with their clicks. There are many evolutionary or revolutionary models that have come on the Web. As an example, in the case of LowerMyBills or LendingTree, it’s the ability to do comparison shopping and have lenders compete for your business. Consumers want that versus a direct lender,” Coffin said.

***

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