Industry News

Realtor launches radio/Web home makeover show

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Horrible homes will become virtual palaces in an extreme home makeover show running simultaneously on a real estate radio talk show and the Web site of a South Carolina Realtor. Jerry Fowler of the Results Team Realtors, who has had a radio talk show in South Carolina for 14 years, will report on the makeovers, while photos on his Web site will reflect the progress of the six-week makeover. The show launches this Saturday, Fowler said. "It's going to be a 10- to 15-minute segment of our Saturday morning scene. We introduce it with the theme of 'Mission Impossible,'" Fowler explained. His show airs on Radio 560 WVOC AM radio in the greater Columbia area in South Carolina. Fowler's radio show is the dominant talk show in the city, he said, "the most powerful and the most popular." His combined format for the makeover show takes advantage of tremendous success in one medium to drive traffic to the other one. "I wanted to drive traffic to the Web site," the Realtor said. "With 77 percent ...