Sarasota, Fla.-based Prudential Palms Realty on Friday announced it has merged with another locally based real estate company, Prudential Cascade Realty, to strengthen the Prudential brand in Sarasota, Manatee and Charlotte counties.

In the agreement, Prudential Cascade and its sales agents will become part of Prudential Palms Realty, which will now comprise approximately 250 sales professionals.

“This conversation began when we were both trying to purchase the same commercial building on the South Trail for a new office,” said Greg Reynolds, Cascade president. “Talk about fate! As talks progressed, we realized how much our existing companies already complemented each other. That’s when we began to entertain the possibility of a merger. The depth of this combined company will definitely emerge as one of the area’s finest. Not only is it a win for the company, but also for our many clients and customers.”

Scott Sosso, president of Prudential Palms Realty, will remain as president of the company. Greg Reynolds and Kim Gilliland, managing partners of Prudential Cascade, will hold the titles of senior vice president and vice president, respectively.

Combining Cascade’s agents with the Prudential Palms Realty associates doubles the size of the sales force, according to a press statement. The number of Prudential Palms offices will increase from six to 12. The corporate headquarters for the new Prudential Palms Realty Co. will remain at the present downtown Sarasota office location.

“We are very excited to announce the merger of these two powerful Prudential companies,” said Helen Sosso, chairman of Prudential Palms Realty. “…We already work in the same effective service area and share the same brand. Together, we will be able to offer the experience and knowledge needed to serve customers across the board, in every neighborhood, and at every price range. This merger positions the company to lead the market in sales, service and satisfaction…”


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