Industry News

Prudential real estate brokerages merge in Florida

Move aims to build brand in tri-county area

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Sarasota, Fla.-based Prudential Palms Realty on Friday announced it has merged with another locally based real estate company, Prudential Cascade Realty, to strengthen the Prudential brand in Sarasota, Manatee and Charlotte counties. In the agreement, Prudential Cascade and its sales agents will become part of Prudential Palms Realty, which will now comprise approximately 250 sales professionals. "This conversation began when we were both trying to purchase the same commercial building on the South Trail for a new office," said Greg Reynolds, Cascade president. "Talk about fate! As talks progressed, we realized how much our existing companies already complemented each other. That's when we began to entertain the possibility of a merger. The depth of this combined company will definitely emerge as one of the area's finest. Not only is it a win for the company, but also for our many clients and customers." Scott Sosso, president of Prudential Palms Realty, will remain as president of ...