Officials at, a consumer financial portal that is part of, today announced enhancements to LeadExpress, a lead platform that delivers real-time leads to its mortgage banking partners. offers mortgage quotes nationwide for purchase, refinance and home equity loans. The site connects consumers with financial institutions.

The company announced the introduction of a proprietary lead verification system that uses historic user feedback in producing leads for lenders. The users who visit for information adds further intelligence that can be stored in the company’s data warehouse, according to the announcement.

Fred Hsu, president of and managing director of, said in a statement, “ has improved its landing page optimization, one of the company’s core competencies, so that we can better serve our Web site visitors. The proprietary technology that we developed directs consumers to targeted landing pages, which increases their motivation and provides higher-quality leads. This capability greatly contrasts with the competition, which does not distinguish where users come from, so they often get sent to the same static landing page.”

Hsu also said, “Lenders are becoming more sophisticated about how to utilize technology. Expectations have been raised, and leads must deliver closed loans. Because owns an ad network and premium consumer Web sites, has access to a broad base of users. This has continued to be a…driver of quality leads.” does not obtain leads from co-registrations or spam buys, according to the announcement. is a technology-driven media company that offers technology services related to search, display advertising and lead generation.


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