Industry News

Mortgage quote site offers enhanced lead generation

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Officials at, a consumer financial portal that is part of, today announced enhancements to LeadExpress, a lead platform that delivers real-time leads to its mortgage banking partners. offers mortgage quotes nationwide for purchase, refinance and home equity loans. The site connects consumers with financial institutions. The company announced the introduction of a proprietary lead verification system that uses historic user feedback in producing leads for lenders. The users who visit for information adds further intelligence that can be stored in the company's data warehouse, according to the announcement. Fred Hsu, president of and managing director of, said in a statement, " has improved its landing page optimization, one of the company's core competencies, so that we can better serve our Web site visitors. The proprietary technology that we developed directs consumers to targeted landing pages, which increases their mot...