Foxtons, a London-based real estate company that has discount real estate operations in New Jersey, New York and Connecticut, announced today that the company has formed an advertising agreement with CitiMortgage.
The agreement will provide information about CitiMortgage’s products and services to Foxtons clients and prospective clients, and give them access to CitiMortgage services such as pre-approvals and on-time closing guarantees of $1,500 toward closing costs, according to the announcement.
The agreement calls for co-branding on Foxtons Magazine – a four-color, glossy magazine that is mailed to more than 1 million homeowners monthly. Foxtons’ fleet of branded Mini Coopers will carry the CitiMortgage logo and Foxtons will include a link to CitiMortgage on its Web site. CitiMortgage will also appear in Foxtons’ marketing materials and newspaper advertising campaign.
“This is a great opportunity for Foxtons to make the products and services of one of the most recognizable brands in America available to its customers,” stated Jon Hunt, CEO at Foxtons, in a statement.
“CitiMortgage is pleased to have the opportunity to serve the great customers of Foxtons and to advertise our services with such an innovative real estate company,” said Pablo Sanchez, managing director, CitiMortgage Retail Lending. “Foxtons is known for its dynamic organized approach to home buying and we believe we will help them serve their clients even better.”
Foxtons started in London in 1981 in Notting Hill, London. The company entered the American real estate market by taking a controlling interest in Your Home Direct in 2000. The company’s name changed to YHD Foxtons, and in April 2003 the company stripped “YHD” from its name.
The company bought out YHD company founder Glenn Cohen in March 2004. Van Davis, a former Century 21 executive who took over as CEO of U.S. Foxtons operations in July 2004, stepped down on Aug. 1, 2005, and Foxtons founder and CEO Jon Hunt has since served as chief executive for the company’s U.S. operations.
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