Industry News

Foxtons forges advertising agreement with CitiMortgage

Discount company will co-brand its marketing materials

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Foxtons, a London-based real estate company that has discount real estate operations in New Jersey, New York and Connecticut, announced today that the company has formed an advertising agreement with CitiMortgage. The agreement will provide information about CitiMortgage's products and services to Foxtons clients and prospective clients, and give them access to CitiMortgage services such as pre-approvals and on-time closing guarantees of $1,500 toward closing costs, according to the announcement. The agreement calls for co-branding on Foxtons Magazine – a four-color, glossy magazine that is mailed to more than 1 million homeowners monthly. Foxtons' fleet of branded Mini Coopers will carry the CitiMortgage logo and Foxtons will include a link to CitiMortgage on its Web site. CitiMortgage will also appear in Foxtons' marketing materials and newspaper advertising campaign. "This is a great opportunity for Foxtons to make the products and services of one of the most recognizable br...