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‘Radical’ concept in online listings

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Edgeio, a new service for online classified listings, launched this week, with what some have called a "radical" concept in Web listings publishing. Edgeio constantly monitors RSS-enabled Web sites and pulls any item tagged "listing" and publishes the listing on the edgeio Web site and network. RSS, which stands for "Really Simple Syndication," is an XML-based protocol that allows for the automatic distribution of Internet content. Many news-related sites, blogs and other online publishers syndicate their content as an RSS feed. A Realtor, for instance, could go to and enter some of his or her for-sale home listings, or the Realtor could enable an RSS feed from his or her Web site or blog where listings appear and edgeio will automatically pick them up. The Silicon Valley, Calif., company was co-founded by Keith Teare, who formerly worked with EasyNet and RealNames, and Michael Arrington, who works as a business and marketing consultant and writes the technology blog TechC...