Report: Real estate ads make up half of local search

Agents' local search advertising more than doubles

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Complying with the dictum, “Follow the money” (or at least the consumers), real estate advertising now comprises half of the local advertising on search engines, according to a report released this month.

Paid search ads for individual local real estate agents account for 49.6 percent of listings on keyword searches for local business segments across 10 different cities, up from 17.5 percent of local search ads 18 months ago, according to Borrell Associates’ “2006 Local Search Advertising” report.

Local advertisers now o