Google moves further into real estate

Search giant adds new features

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Ten-ton-gorilla Google is stomping further and further into the real estate arena, now offering real estate-specific pulldown menus leading to expanded search categories and maps in its Google Base product.

If you type “San Francisco real estate” into Google’s homepage search box, a new choice appears at the top of the organic search results: “Refine your search for San Francisco real estate,” with boxes for location and listing type.

When you make your choices and click “Search housing,” the next screen is