Two brothers who paved the way for online stock brokerages in the late 1990s are now looking to revolutionize the real estate industry in a similar way by offering an online buyer’s agent service with rebates to home buyers.

Joseph and Avi Fox on Wednesday launched BuySide Realty, which gives home buyers access to property listings, licensed real estate agents and technology used to make and manage offers via the Internet, among other things.

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