Study: Realtors make heavy tech investments

Financial investments, lead generation grow

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Realtors are jumping on the technology bandwagon, building more Web sites, investing more money and generating more leads online, according to a study released Thursday by the National Association of Realtors. In the 2006 Realtor Technology Study, which surveyed 719 brokers, agents and agent assistants in February, the number of Realtors with Web sites jumped 129 percent over the past five years. This year, 56 percent of agents spent more than $1,000 apiece on technology and 30 percent spent $2,000 or more, according to the study. In addition, 16 percent of agents and 28 percent of brokers are now spending more than $1,000 annually on their Web sites, the study said. The number of Realtorswith personal business Web sites jumped 129 percent in 2006, zooming to 71 percent of the respondents, compared with 31 percent of those responding to a 2002 survey. The study suggests a connection between technology spending and Internet-generated leads. "We noticed when we crossed the questions wit...