Study: Realtors make heavy tech investments

Financial investments, lead generation grow

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Dive into the latest Technology affecting RE, July 17, 2018

Realtors are jumping on the technology bandwagon, building more Web sites, investing more money and generating more leads online, according to a study released Thursday by the National Association of Realtors.

In the 2006 Realtor Technology Study, which surveyed 719 brokers, agents and agent assistants in February, the number of Realtors with Web sites jumped 129 percent over the past five years.

This year, 56 percent of agents spent mor