Real estate maps can churn out Web leads

Industry panel says put real estate maps front and center

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“Put the map interface front and center and you’re going to see value,” was one of many tips for real estate agents with regard to online mapping shared by a panel of industry participants Monday.

“Maps have gone from something that was buried multiple clicks down to something that appears at the beginning of a user’s (real estate) search,” added Ian Pilling, marketing manager of MapQuest and one of the panelists at the Inman News audio conference, “Mapping: Best Practices to Drive Leads & Accelerate S