Real estate maps can churn out Web leads

Industry panel says put real estate maps front and center

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"Put the map interface front and center and you're going to see value," was one of many tips for real estate agents with regard to online mapping shared by a panel of industry participants Monday. "Maps have gone from something that was buried multiple clicks down to something that appears at the beginning of a user's (real estate) search," added Ian Pilling, marketing manager of MapQuest and one of the panelists at the Inman News audio conference, "Mapping: Best Practices to Drive Leads & Accelerate Sales." Mapping technology is one of the hottest trends in online real estate, enabling people to search for homes in the same way they think about where they live instead of relying solely on ZIP codes or city or county names. The conference explored the value of maps on real estate agents' sites and how to get them. "Putting the map up front and letting the user engage with it gets the information to the consumer more quickly," Pilling said. The marketing manager said that research ...