Fragmented ad market opens new possibilities

Part 2: Real estate advertising rides new tidal wave

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Editor’s note: This three-part series examines structural changes within the classifieds industry, obstacles newspapers have to overcome to stay in the game, and what some publications are doing to differentiate  themselves and to build a heavier online footprint with real estate. (See Part 1 and Part 3.)

Newspaper, car and local real estate agent armed with MLS property sheets.