Surprising incentives home sellers use to close deal

Sweetening sale doesn't mean dropping asking price

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

As the real estate market cools, sellers are finding it increasingly necessary to pile on extra incentives for buyers in order to close a deal. Today’s cost-conscious buyers are not only looking for a great price, they are also looking for added value benefits that the seller can bring to the table aside from a drop in their asking price.