BrokerageIndustry News

Surprising incentives home sellers use to close deal

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

As the real estate market cools, sellers are finding it increasingly necessary to pile on extra incentives for buyers in order to close a deal. Today's cost-conscious buyers are not only looking for a great price, they are also looking for added value benefits that the seller can bring to the table aside from a drop in their asking price. For Realtors, this means it is becoming more and more important to find the perfect "deal" rather than the perfect home and will require you to "think outside of the box" a bit to come up with enticing buyer incentives that will leverage the price of a home. With that in mind, there are several ways to sweeten a deal for buyers without necessarily dropping the asking price for your sellers. Subsequently, if a seller won't budge on their asking price, keep these ideas in your back pocket when thinking of alternative incentives that could ultimately save the deal. Mortgage Payments for Three Months: Offer to pay the first three mortgage payments for a ...