Technology

Realty agents share blogging success stories

Part 3: Real estate 2.0: Giddy with innovation

Editor's note: The housing market is slowing, but it hasn't stopped innovators from debuting new technology and communication systems of use to the real estate industry. The Web 2.0 boom is rearing its head and providing new ways for the industry to communicate with clients and market home listings. In this three-part report, Inman News gives an update on some of the hottest technologies in real estate: mapping, video and blogging. (Read Part 1 and Part 2.) Stan Mackey, a Realtor in Bellevue, Wash., recently learned a thing or two about the power of blogs. A couple of entries on his blog and his home seller client's blog created some buzz that resulted in more than 7,000 hits on the virtual tour of the listing in one week. Mackey, like many real estate agents, is new to blogging, having set his up a mere two months ago. But his first blogging experience was enough to convince him to continue. Blogs can be an innovative source of free advertising for real estate professionals, though t...